Institute of Pharmaceutical Management Training Module
Module 1
- Basics of Pharmacology
Module 2
- Cell / Tissue/ System
- Digestive System/ Disorders of Digestive System/ Drugs related to digestive disorders
- Respiratory System/ Respiratory disorders/ Treatment
- Cardiovascular System/ Endocrine System/ Disorders of Cardiovascular system and Endocrine system/ Drugs used for the treatment of Hypertension/IHD/Atherosclerosis/Diabetes
- Nervous System/ Disorders of Nervous System/Antidepressant/Anti psychotic/ Antiepileptic/Anti Alzheimer’s/ Anxiolytic/ Drug used for the treatment of Neuropathy / Parkinson/ Bell’s PALSY
- Vertigo/ Anti vertigo, Migraine/ Anti Migraine
- Excretory and Reproductive system/ Disorders and treatment
- Musculo skeletal System/ Anti arthric/Muscle relaxant/Anti pyretic
- Microbiology/ Infections/ Antibiotics
- Allergy/ Antihistaminic
- Skin disease and their treatment
- Cancer/ Anticancers
Module 3
- Job functions of Medical Representative/ Product Executive
- Pharmaceutical Industry/ Scope and Opportunity/ Pharmaceuticals sales / How does it differ from other sales
- Function and role of Dr. Chemist and Stockist in Pharmaceutical selling/ Nature and functions of C&FA / Role of Medical Representative with C& FA
- Organisation of Territory and Market Segmentation and Product Differentiation
- Classification of Drs and Chemists/ Dr Matrix/ Dr Product Matrix
- Prescription base / Prescriber base / Conversion/ Consolidation
Module 4
- Primary& Secondary sales / Supply chain and Distribution Net work
- Targeting/ Incentive
- Promotional Tool or Sales Promotion/ Medical terminology used in Promotional tools
- Abbreviation of Medical Degree and Diploma
- Call Panning/ Pre call Panning/ Post call analysis and action plan
- Reporting System/ Online Reporting
Module 5
- Product Mix and Product Line/ Product Positioning/Modification/Deletion/Extension/Revitalization
- Product Decision/Marketing Strategies/ New product Planning and Development
- Branding and Packaging-Strategies and Decisions
- Brand equity and Identity
- Pricing- Objectives/ Strategies/ New Product Pricing
- Bar coding
Module 6
- Numeric Calculation related to Pharma Industry- Ach/Growth/ GC value/ GC Percentage
- Clinical Trials / Drug Surveillance within the Pharmaceutical Industry
- Do’s and Don’ts for the Medical Representatives
Module -7
- Detailing/ Situation Oriented Detailing/ Role Play/ Extempore/GD/Mock Interview